At Life-Force Academy, I collaborate with art directors, designers, and copywriters to develop creative solutions. I am instrumental in creating brand identity and aesthetic. I build pixel-perfect mechanicals for digital delivery of logos, banners, emails, and webpages, and executed designs across digital, print, and event advertisements. I deliver finished marketing assets for email newsletters, promotions, landing pages, social media marketing, banners, signage, and brochures.
As the lead graphic designer for the Bright & Beautiful web course, I was tasked with creating visually engaging and cohesive graphics that aligned with the course's educational objectives. My approach focused on balancing aesthetics with functionality, ensuring that the design elements not only looked appealing but also enhanced the user’s learning experience.
Key Responsibilities:
Conceptualization & Design Strategy: I collaborated closely with the course creators to understand the target audience, course themes, and brand identity. This helped me define a design strategy that was both visually consistent and reflective of the course content.
Creation of Custom Illustrations: I designed custom illustrations that effectively communicated complex concepts in an easy-to-understand and visually appealing way. These included icons, diagrams, and infographics tailored to the educational flow.
UI/UX Graphics Integration: All graphics were created with user experience in mind. I ensured that the design elements were not only visually attractive but also functional and supportive of the course’s learning objectives.
Responsive Design: I optimized the graphics for multiple screen sizes and devices, ensuring seamless functionality and aesthetic appeal across desktop, tablet, and mobile.
Brand Consistency: Throughout the project, I maintained consistency with the course's branding guidelines by adhering to a predefined color palette, typography, and design style, which contributed to a cohesive and professional look.
Tools & Technologies:
Adobe Creative Suite (Photoshop, Illustrator): For high-quality vector-based illustrations, iconography, and image editing.
Collaboration & Feedback: Regular collaboration with course developers and educators allowed me to refine the graphics based on feedback, ensuring they met both aesthetic and educational goals.
Results:
The final product featured stunning visuals that not only enhanced the learning experience but also contributed to an intuitive and engaging user interface. This project emphasized my ability to create purposeful, attractive, and brand-consistent graphics that serve both form and function.
Project: Graphic Design & Social Media Marketing for Ayurveda Course
As the graphic designer and social media marketer for an Ayurveda course, I was responsible for creating visually engaging designs and executing a targeted marketing strategy. My work focused on blending traditional Ayurvedic concepts with modern aesthetics to appeal to a broad audience while conveying the authenticity of the subject matter.
Key Responsibilities:
Graphic Design:
Course Branding & Visual Identity: I developed a cohesive visual identity that reflected the essence of Ayurveda—balance, nature, and well-being. This included designing the course logo, color palette, typography, and visual elements that were both serene and educational.
Course Material Design: I created various course materials, including presentation slides, workbooks, and handouts, ensuring that the graphics were not only visually appealing but also enhanced the learning experience. Natural tones and organic shapes were used to reflect the holistic approach of Ayurveda.
Illustrations & Infographics: Custom illustrations and infographics were designed to explain complex Ayurvedic concepts in a simple, easy-to-understand format. This helped bridge the gap between ancient wisdom and modern learning tools.
Social Media Marketing:
Campaign Strategy: I developed a social media marketing strategy tailored to promoting the course across platforms like Instagram, Facebook and google ads. The strategy included content planning, hashtag research, and audience targeting to maximize engagement and reach.
Content Creation: I designed compelling social media graphics, including promotional posts, stories, and ads, using a consistent visual theme that aligned with the course’s branding. The content emphasized Ayurveda’s natural and healing qualities, resonating with health-conscious audiences.
Analytics & Optimization: I closely monitored social media metrics to track engagement and optimize the marketing campaign. By analyzing post performance and user interaction, I was able to refine the content and improve visibility, leading to increased sign-ups and course interest.
Tools & Technologies:
Adobe Illustrator & Photoshop: For high-quality graphic design, illustration, and promotional materials.
Canva: To create quick, flexible social media templates that could be updated regularly.
Buffer & Analytics Tools: Used for scheduling posts and tracking the performance of social media campaigns to ensure that the content reached the right audience at the right time.
Results:
The graphic design and social media marketing efforts resulted in a visually compelling course that attracted a wide audience interested in Ayurveda. The marketing campaign successfully boosted awareness and engagement, leading to higher enrollment numbers. This project demonstrated my ability to combine graphic design and digital marketing to create a strong, cohesive brand presence.
